BERLIN – Melia Hotels International and GIATA recently signed a major agreement that marks an improvement on the accuracy of non-bookable content distribution for Melia Hotels. In this collaborative effort, the Spanish hotel chain will leverage GIATA DRIVE to consistently update and distribute images from its 400 hotels worldwide, across thousands of channels.
“We are happy to announce that Melia Hotels International chose GIATA DRIVE as their content channel manager for its 400 properties across 43 countries. We believe this partnership will enhance Melia’s global presence and elevate the guest experience even more.” said Mathis Boldt, CEO at GIATA.
Founded in 1956 in Mallorca, Melia Hotels International is one of the biggest hotel companies in the world, operating more than 400 hotels throughout more than 40 countries, under 10 brands: Gran Melia Hotels & Resorts, ME by Melia, The Melia Collection, Paradisus by Melia, Melia Hotels & Resorts, ZEL, INNSiDE by Melia, Falcon’s Resorts by Melia, Sol by Melia y Affiliated by Melia.
All properties under the Melia brand will be included into GIATA’s content channel manager, GIATA DRIVE, so that the hospitality group will be able to manage how their worldwide properties look on thousands of channels, assessing their hotels’ visibility and performance, and ensure seamless booking experience for travelers, increasing conversion rates. At the same time, the 20,000+ partners of GIATA will be ensured that the images and descriptions provided by Melia through GIATA DRIVE are up-to-date.
“We are delighted to collaborate with GIATA, as it will help us enhance the quality of content, both images and descriptions, for our hotels across various platforms. We understand that good content is crucial, and being able to automatically update thousands of platforms helps us become more efficient and ensure that customers can view or read the best and most up-to-date content.” said Mariìa Romero Panizo, Meliaì Creative & Marketing Services Director.
The article GIATA announces partnership with Melia Hotels International first appeared in TravelDailyNews International.
