Bangkok, 17 September 2025 – The Tourism Authority of Thailand (TAT) has previewed its “Nihao Month” campaign in Guangzhou, People’s Republic of China, as a lead-up to the official launch in Bangkok on 25 September. Designed to inspire travel during China’s peak holiday season, the campaign connects the Mid-Autumn Festival and National Day Golden Week with quality tourism experiences in Thailand.
The Guangzhou preview was attended by senior representatives from both Thailand and China, including Ms. Thapanee Kiatphaibool, TAT Governor; Ms. Porpoj Changyawa, Deputy Consul-General in Guangzhou; Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and the South Pacific; Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications; and Mr. Ke Xiandong, Deputy Director-General of the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism.
Ms. Thapanee said “Nihao Month is a celebration of friendship between Thailand and China, and this Guangzhou preview marks the beginning of an exciting season of travel. As we look forward to the Bangkok launch, highlighted by the Amazing Mid-Autumn in Thailand, Welcome Reception, we are presenting Thailand as a high-quality, safe and welcoming destination that is ready to create lasting memories for Chinese visitors.”
The upcoming Bangkok reception will bring together leading Chinese KOLs and content creators for an exclusive cultural showcase during the Mid-Autumn Festival, featuring special appearances by Thai stars Billkin Putthipong Assaratanakul and Pong Nawat Kulrattanarak. The event aims to blend traditional celebration with Thailand’s contemporary soft power, setting the tone for the full Nihao Month campaign.
Meanwhile, Nihao Month continues to roll out across key platforms and channels. The “Thailand, Told by You – UGC Challenge & FAM Trip” invites Chinese content creators to share their interpretations of “5 Must Do in Thailand” and the Soft Power 5F, with winners travelling to Thailand to produce and broadcast original content.
Chinese travellers can also enjoy the “Chinese Passport Privilege” programme, which unlocks special benefits at leading retailers, spas, and tourism services in Thailand. Partners include OTAs Ctrip, Meituan, and Tongcheng, as well as payment platform Alipay and major Thai retail groups such as Central, Siam Piwat, The Mall, EM District, One Bangkok, Lotus, Makro, and Tops.
With Guangzhou setting the stage, and Bangkok preparing for the official launch, Nihao Month is positioned to reaffirm Thailand as a top-of-mind destination for Chinese visitors and to strengthen people-to-people connections in the milestone year marking 50 years of diplomatic relations between Thailand and China.
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